Cookie Policy

Cookie Policy for Firstyexpress.com

This Cookie Policy sets out how firstyexpress.com (“Our Site”) uses cookies and similar technologies to distinguish you from other visitors. Cookies help us provide a smoother experience and let us improve Our Site by building a clearer picture of how you use it. Please read this policy carefully so you understand it fully. By continuing to browse Our Site, or by clicking the ‘submit’ button on Our cookie popup, you are deemed to have accepted this Cookie Policy. If you do not accept it, please stop using Our Site immediately.

1. Definitions and Interpretation

1.1 In this Cookie Policy, unless the context requires otherwise, the following terms have the meanings set out below:

• “Cookie” — a small file that Our Site places on your computer or device when you visit certain areas and/or use certain features of Our Site;
• “Cookie Law” — the applicable provisions of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”);
• “personal data” — any and all data relating to an identifiable person who can be directly or indirectly identified from that data, as defined by the Data Protection Act 1998 or EU Regulation 2016/679 General Data Protection Regulation (“GDPR”); and
• “We/Us/Our” — Firsty Group, a limited company registered in England under company number 04702666, whose main trading address is Clarendon House, 44 London Road, Newbury RG14 1LA.

2. Information About Us

2.1 Our Site is owned and operated by Firsty Group, a limited company registered in England under company number 04702666.

2.2 Our VAT number is 833 7849 91.

2.3 Our Data Protection Officer can be reached by email at [email protected].

3. How Does Our Site Use Cookies?

3.1 Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are set directly by Us and used only by Us. We use Cookies to make your experience of Our Site easier and better, and to deliver and improve Our products and services. We have chosen these Cookies with care and have taken steps to ensure your privacy and personal data are always protected and respected.

3.2 When you use Our Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are set by websites, services and/or parties other than Us. Third party Cookies are used on Our Site, for example Google Analytics. For more details, please see section 4 below.

3.3 All Cookies used by and on Our Site comply with current Cookie Law. We may use some or all of the following types of Cookie:

3.3.1 Strictly Necessary Cookies

A Cookie falls into this category when it is essential to how Our Site operates, supporting functions such as logging in, your shopping basket and payment transactions.

3.3.2 Analytics Cookies

It matters to Us that we understand how you use Our Site — for example, how easily you can navigate it and which features you use. Analytics Cookies allow us to collect this information, helping Us to improve Our Site and your experience of it.

3.3.3 Functionality Cookies

Functionality Cookies let Us provide extra functions on Our Site, such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, although not all of them fall into that category.

3.3.4 Targeting Cookies

It is useful for Us to know when and how often you visit Our Site, and which parts you have used (including which pages and which links you have visited). As with analytics Cookies, this information helps Us understand you better and, in turn, makes Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.

3.3.5 Third Party Cookies

Third party Cookies are not placed by Us; they are placed by third parties that provide services to Us and/or to you.

3.3.6 Persistent Cookies

Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies stay on your computer or device for a set period and are activated each time you visit Our Site.

3.3.7 Session Cookies

Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and remain on your computer or device only from the moment you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

3.4 Cookies on Our Site are not permanent and will expire.

3.5 For more detail on the personal data We collect and use, the measures We have in place to protect personal data, your legal rights and our legal obligations, please see our Privacy Policy.

3.6 For more specific details of the Cookies We use, please see the table below.

4. What Cookies Does Our Site Use?

You can review the full breakdown in our ‘What Cookies Does Our Site Use?’ table.

4.1 Our Site uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, helping Us to understand better how Our Site is used. This in turn lets Us improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies; however, while our use of them poses no risk to your privacy or your safe use of Our Site, it does enable Us to keep improving Our Site and make it a better, more useful experience for you.

4.2 The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.

5. Consent and Control

5.1 Before Cookies are placed on your computer or device, a popup will ask for your consent to set those Cookies. By consenting to the placing of Cookies you enable Us to give you the best possible experience and service. If you wish, you may refuse consent to the placing of Cookies; however, certain features of Our Site may not work fully or as intended.

5.2 Alongside the controls We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also let you choose whether to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation supplied with your device.

5.3 The links below provide instructions on how to control Cookies in all mainstream browsers:

• Google Chrome: Chrome cookie settings
• Microsoft Internet Explorer: Internet Explorer cookie guidance
• Microsoft Edge: Microsoft Edge support (please note there are no specific instructions at this time, but Microsoft support will be able to assist)
• Safari (macOS): Safari macOS cookie guidance
• Safari (iOS): Safari iOS cookie guidance
• Mozilla Firefox: Firefox cookie preferences
• Android: Android Chrome cookie guidance (please refer to your device’s documentation for manufacturers’ own browsers)

6. Changes to this Cookie Policy

6.1 We may change this Cookie Policy at any time. Any such changes become binding on you on your first use of Our Site after the changes have been made. You are therefore advised to check this page from time to time.

6.2 If there is any conflict between the current version of this Cookie Policy and any previous version(s), the provisions currently in effect will apply.

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See also our Privacy Policy and Cookie Policy.